zerodha app with kite logo

Zerodha’s Revolution with Blue-Ocean Strategy

Zerodha’s Genius Blue Ocean Strategy  Zerodha recognized a significant untapped market of retail investors and traders in India deterred by high brokerage fees. They aimed to attract this segment by offering lower cost and seamless trading experience. Zerodha became India’s discount broking business leader with the Blue Ocean business strategy. Zerodha’s genius business strategy enabled…

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